The new menu item will be available in the company’s shops and other locations where Krispy Kreme doughnuts are sold, according to Kelley O’Brien, director of social media at the company.
While the company has yet to state the exact peanut ingredients in the new doughnut, Krispy Kreme in Australia makes a Reese’s Peanut Butter Doughnut containing Reese’s peanut butter sauce and peanut butter chips, according to the company’s website.
“The introduction of this specific peanut menu item is new, but Krispy Kreme shops have never been allergy-free and specifically nut-free,” O’Brien said in an email statement. “Our shops have ingredients that can contain known allergens, including nuts.”
The brand’s doughnuts have long contained egg, soy and wheat as ingredients, with some products containing dairy and nuts, according to information on the company website. Krispy Kreme products have also carried precautionary or “may contain” warnings that its baked goods could have come in contact with peanuts, nuts and sesame. However, the new product certainly increases the amount of peanut on the premises.
“None of our shops are free from the possibility of cross-contamination,” the company pointed out.
O’Brien said the company is sharing this news with the allergy community so those living with peanut allergies are aware. “The safety of our customers is our top priority.”